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uncle shirt
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Review moat
Great421.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Price range
Good$11.70–$21.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 337K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality