60
uncle gifts
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great363.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+48.8%90-day search growth — must beat 0% to launch
Price range
Good$8.28–$27.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$380K$380K/yr · 1.6M searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality