42
two cool birthday party decorations
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Review moat
Great110.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Price range
Good$5.86–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 86K searches