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turquoise cowboy hat
Worth a lookShows a sweet-spot price point ($29.88 avg), but high returns (9.9%) keeps it on the watch list.
Avg price
Incredible$29.88avg listing price — sweet spot $15–$100
Price range
Great$14.49–$69.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+75.3%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Review moat
Good663.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 65K searches
Returns
Bad9.9%return rate — above 5% kills the launch gate