42
turquoise bolo tie
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Price range
Great$4.88–$104.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Review moat
Good623.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 46K searches