40
turquoise belt
Skip itHigh returns (11.0%) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good698.79avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Price range
Okay$5.28–$20.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 335K searches
Returns
Bad11.0%return rate — above 5% kills the launch gate
Signals High Returns