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turkey tutu
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Great462.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.51avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.53–$21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Market size
Bad$6K$6K/yr · 57K searches
Signals High Returns