48
turkey costume
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.63avg listing price — sweet spot $15–$100
Price range
Great$14.56–$44.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,176.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Market size
Okay$171K$171K/yr · 758K searches
Returns
Bad8.4%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Returns