47
turban for men
Skip itSoft demand (-0.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.01avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$8.15–$24.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,012.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay$136K$136K/yr · 492K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale