51
tshirt dresses 2023
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (21.9%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$38.27avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$12.56–$151.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,089.03avg incumbent reviews — the moat a new listing must climb
Market size
Bad$27K$27K/yr · 648K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad21.9%return rate — above 5% kills the launch gate