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tsa key
Skip itPrices mostly outside the sweet spot ($4.99–$9.04) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great271.88avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay$155K$155K/yr · 211K searches
Avg price
Bad$6.30avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad$4.99–$9.04cheapest to priciest tracked listing — scored on the share inside $15–$100