46
troll wig
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Great130.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.25avg listing price — sweet spot $15–$100
Price range
Good$7.90–$33.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 160K searches
Signals High Returns