48
triangle scarf
Skip itSoft demand (-83.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great133.15avg incumbent reviews — the moat a new listing must climb
Competition
Great23%top-5 click share — an open shelf
Price range
Great$5.68–$77.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 270K searches
Growth
Bad-83.9%90-day search growth — must beat 0% to launch