55
trendy hats
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$23.39avg listing price — sweet spot $15–$100
Price range
Great$9.58–$54.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+79.1%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,399.54avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 200K searches
Signals High Returns