49
travel wallet
Skip itSoft demand (-5.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.70avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good$6.89–$125.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,811.4avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay$138K$138K/yr · 249K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch