43
travel vest
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$98.16avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,419.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$18.32–$316.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$108K$108K/yr · 498K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale