46
train shirt
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great419avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Price range
Okay$7.27–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$16K$16K/yr · 69K searches