44
track spikes
Skip itSoft demand (-65.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$42.43avg listing price — sweet spot $15–$100
Review moat
Good678.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.74–$193.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$193K$193K/yr · 1.1M searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-65.1%90-day search growth — must beat 0% to launch