51
track shorts
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.29avg listing price — sweet spot $15–$100
Growth
Great+90.2%90-day search growth — must beat 0% to launch
Price range
Great$7.55–$39.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,939.08avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.5%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 253K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns