48
track pants
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$29.22avg listing price — sweet spot $15–$100
Review moat
Good647.12avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.27–$128.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$190K$190K/yr · 2.2M searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Returns
Bad9.5%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns