46
towel wrap
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Price range
Good$10.64–$27.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$173K$173K/yr · 1.1M searches
Review moat
Okay3,624avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale