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tow mater hat
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$18.07avg listing price — sweet spot $15–$100
Price range
Good$8.96–$31.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,198.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 149K searches