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tory burch belt
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great258.45avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$125.50avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Price range
Bad$17.42–$398.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$60K$60K/yr · 85K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale