45
toji sword
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible55.29avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$41.50avg listing price — sweet spot $15–$100
Price range
Great$9.53–$102.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 49K searches