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toile dress
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (18.5%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$37.31avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+43.5%90-day search growth — must beat 0% to launch
Review moat
Good1,094.84avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.73–$346.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$34K$34K/yr · 279K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad18.5%return rate — above 5% kills the launch gate