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toddler zip up hoodie
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.12avg listing price — sweet spot $15–$100
Price range
Good$10.70–$24.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,007.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$43K$43K/yr · 246K searches