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toddler vest
Skip itSoft demand (-48.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Price range
Great$6.54–$48.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay3,831.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 326K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand