44
toddler undershirts
Skip itSoft demand (-40.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.43–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,617.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 173K searches
Growth
Bad-40.8%90-day search growth — must beat 0% to launch