49
toddler sweatpants
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Price range
Great$7.98–$49.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$463K$463K/yr · 1.4M searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,568.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand