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toddler superhero costume
Worth a lookShows a sweet-spot price point ($16.61 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Price range
Great$8.86–$33.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good935.64avg incumbent reviews — the moat a new listing must climb
Market size
Good$430K$430K/yr · 871K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality