45
toddler socks 18-24 months boy
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Okay$11.86avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$201K$201K/yr · 492K searches
Price range
Bad$6.94–$17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,690.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-31.1%90-day search growth — must beat 0% to launch