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toddler soccer socks
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good885.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.31–$28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$145K$145K/yr · 309K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.03avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch