47
toddler sleep sack with feet
Skip itSoft demand (-19.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.07avg listing price — sweet spot $15–$100
Price range
Great$10.92–$107.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good901.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay$225K$225K/yr · 499K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand