46
toddler pirate costume
Skip itSoft demand (-20.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.68avg listing price — sweet spot $15–$100
Price range
Great$10.05–$43.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good628avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$155K$155K/yr · 431K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-20.3%90-day search growth — must beat 0% to launch