40
toddler long sleeve shirt boy
Skip itSoft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Price range
Great$6.38–$62.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$180K$180K/yr · 952K searches
Review moat
Okay3,386.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.6%90-day search growth — must beat 0% to launch
Signals High Returns