37
toddler cleats size 8
Skip itSoft demand (-46.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$26.56avg listing price — sweet spot $15–$100
Price range
Great$9.59–$37.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,512.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 78K searches
Growth
Bad-46.9%90-day search growth — must beat 0% to launch
Returns
Bad11.4%return rate — above 5% kills the launch gate