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toadette costume
Skip itHigh returns (12.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$22.97avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.27–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good508.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 167K searches
Returns
Bad12.7%return rate — above 5% kills the launch gate