59
to my wife
Worth a lookShows a sweet-spot price point ($68.24 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$68.24avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Great$851K$851K/yr · 354K searches
Review moat
Good710.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.20–$202.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Signals High Price