57
to mom from son
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Price range
Great$5.37–$47.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,984.15avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 38K searches