54
tiny nose studs
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($56K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good963.85avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Price range
Okay$6.32–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 205K searches
Signals No Dominant Brand