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tinted glasses
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$22.98avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,736.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 288K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Price range
Bad$8.19–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals High Returns