50
tik tok made me buy it
Worth a lookShows low returns (1.5%), but weak search conversion (0.3%) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Great+64.1%90-day search growth — must beat 0% to launch
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.57–$31.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$142K$142K/yr · 2.7M searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,937.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale