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tigers eye necklace

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A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 43Conversion 19Competition 42Returns 45Price range 79Avg price 84Brand share 59Review moat 71Quality gap 37

Avg price

Great$18.52

avg listing price — sweet spot $15–$100

Price range

Great$5.94–$50.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good650.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$64K

$64K/yr · 233K searches

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