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throwing shoes
Skip itSoft demand (-67.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great183.5avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$96.20avg listing price — sweet spot $15–$100
Price range
Good$14.38–$133.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$87K$87K/yr · 378K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.3%90-day search growth — must beat 0% to launch