30
three little pigs costume
Skip itSoft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great297.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Price range
Good$8.18–$28.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.4%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 40K searches
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
Signals High Returns