60
threadless nose stud
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$6.00–$57.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Review moat
Okay1,748.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$187K$187K/yr · 486K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand