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thing 1 wig
Skip itSoft demand (-84.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great290.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.25–$28.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad$45K$45K/yr · 63K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Growth
Bad-84.8%90-day search growth — must beat 0% to launch