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50

thin strap sports bra

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but high returns (9.8%) keeps it on the watch list.

Market size 12Growth 68Conversion 13Competition 96Returns 8Price range 81Avg price 94Brand share 57Review moat 25Quality gap 58

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great$22.55

avg listing price — sweet spot $15–$100

Price range

Great$10.15–$37.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+48.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,109.93

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 200K searches

Returns

Bad9.8%

return rate — above 5% kills the launch gate

Reviews