43
thin gloves
Skip itSoft demand (-61.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.18–$24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.20avg listing price — sweet spot $15–$100
Review moat
Bad10,390.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 199K searches
Growth
Bad-61.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand