47
thanksgiving tie
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good927.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Price range
Good$7.98–$24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 28K searches